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"Brand-building is a conversation, not a broadcast."

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Advertising
Advertising sells only one thing: recognition. While good advertising shows the consumer a product, great advertising shows the consumer himself: his deepest desires, his fears, who he is and who he wants to be. The product is the medium.

:: Baselines :: Headlines :: Slogans :: Print :: Audio :: Video

Public Relations
Don't just transfer information. Reach out and engage. Because communication is more than the expression of a point of view. It's about doing things with words.

:: Webtext :: Press releases :: Mailings :: Brochures :: Flyers

Corporate Journalism
A manager’s most challenging task is getting his staff to share his enthusiasm (when they don't share his salary). Public relations really does begin at home.

:: Newsletters :: Speeches :: Presentations :: Memos :: Reports

Adaptations / Translations
In addition to original platforms and/or copy from brief, COPYRAT can also translate or adapt existing material into English. Economical and effective.

:: Dutch / French -> English

   

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