Picanol

COPYRAT was contracted by Germaine to come up with a series of copy platforms for a marketing campaign leading to Picanol's presence at the ITMA trade fair in Munich 2007. The campaign was designed to put the issue of energy efficiency well and truly on the agenda and emphasise its importance as a criterion when buying new machinery. COPYRAT assisted with the layout concept and wrote the copy for a minisite, flyer and series of direct mailings.

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