Brussels Airport

COPYRAT worked on the development of a new brand name and advertising campaign for Brussels Airport. Known by many names in many languages, the airport needed a new, strong, clear and sophisticated image and brand name that signalled the airport's emergence as a united enterprise: the gateway to Europe and the rest of the world. More than just a make-over, the new brand parallels concrete restructuring programmes with the airport's partners and the negotioation of new service level agreements.

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